Web Marketing Tips for Startup

Web is the second home and second world that we live in today and if your startup is not present all over the web it will be difficult battle for you to win. This article puts light on all the possible places you can be present on web, do’s and dont’s of marketing.

What is Web Marketing?

There are many types of web marketing and what it means is to promote your website and make it well known through out the web or Internet. It uses the Internet and World Wide Web to deliver marketing messages to attract targeted customers. Its worth to invest some money to improve your company profile on internet. And again investing in right places only, will lead to good results else you will be wondering where all my money disappeared. Web marketing can be in the form of getting links back from other similar websites or advertisements or blogs and forum.

 

https://www.startupfreak.com/target-audience-target-market/Types of Web Marketing

1. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) – 

Search Engine Optimization – SEO is a process of improving your website position on search engine by using natural and organic techniques, where as SEM is a way of increasing site traffic by using paid Ad placements and getting on the top positions in the search results of your customers.   Ex: Pay per click(PPC) ads, Pay per Thousands impressions(PPT), CPV(Cost per vistor), CPA(Cost per Acquisition), CPC(cost per conversion) etc.

2 . Social Media Marketing

Gaining traffic through Social media sites like Facebook, Twitter, LinkedIn, Myspace etc. This is also used to build company’s profile and to increase reputation by increasing online interaction with your customers  Ex: Direct Ad Placements on social sites and increasing Fans and Followers.

3 . Content Marketing

Organic way of increasing traffic to your site by creating quality content, blogs, info-graphics, eBook, Press Releases, Groups and Forums on your website, Directory submission and article marketing.

4. Video Marketing

Engage users with high quality video content. Or place your ads on relavent videos content and get traffic.

5. Affiliate Marketing and Referral Marketing

Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. However, both are distinct forms of marketing and the main difference between them is that affiliate marketing(sharing profit with the sellers of your products) relies purely on financial motivations to drive sales while referral marketing(Word of Mouth) relies on trust and personal relationships to drive sales.

Do’s and Dont’s of Web Marketing

  1. Get an Easy to remember website name, simple and easy to follow website design
  2. Write quality content, scatter keywords invest time in learn about optimization, SEO Tips.
  3. Get as much information from your customers as possible, and use to best serve them. Read how data analysis help to find who your customer is. 
  4. Give proper flow for your users to engage on your website, like – register button, share on social media and email buttons. Make Sharing Easy.
  5. Dont buy Fans and followers, instead build Fans and Followers naturally and organically. 
  6. Links coming and going out should be relevant to what you do.
  7. Make sure your strategies match your market. Identify your market segment and establish your Brand positioning.
  8. Tip for Viral Marketing – Make people feel strong about something, let it be anger, love or passion, Emotions make anything viral.
  9. Evaluate, take feedback from customers and improve.
  10. Last but not the least, Never rely on what “ always worked” in (internet) marketing, yesterday is a long time ago.

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One comment

  1. Thanks for sharing this post! Web Marketing has become the newest trend. All the techniques discussed can be of great help for the readers who are interested in Web Marketing.