In the initial stage when we decide to start a business we are not sure whether our business will be successful or not, and in this doubt most of us end up naming some random or family elder name to our business. But today we are living in a society which is Brand conscious, which puts a lot of importance in the …
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Most of the Media paint a picture of Entrepreneur as a brilliant,Suave, Cool business person who handled every challenge with ease. But real Entrepreneurship is about “down in the gutter”, “kick in the Gut”, “stabbed in the back”, “terrifying mistakes” and horror stories that almost every Entrepreneur goes through. So before you get overwhelmed by the rosy picture of starting …
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