Tag Archives: Marketing Tips

Patanjali Brand Story – a disruption strategy of disruptors

How Patanjali uses modern brand strategy to grow past Colgate and challenge P&G, Unilever. The news must have come through to you too: Patanjali reported Indian revenues of around Rs. 5,000 crores (~ USD 750 million) for the last financial year – and in doing so went past Colgate in India. Even more interesting is that Colgate is almost 8 …

Read More »

How to Sell, tips to selling the pen and your ice to eskimos

“Sell Ice to Eskimos”… An interesting thing about sales which a lot of sales people tend to forget is to give their prospective customer the reason to get associated with their product. One has to come up with at least one reason for the Eskimo to buy your ice rather than pick the Free ice around them. Now this one …

Read More »

Effective Direct Mail Marketing strategies

direct-mail-performace

In the age of the computer and internet it is easy to overlook time proven business marketing strategies like the typical postal mail. This can be a very large mistake. While it is true that most people use or have access to computers, virtually everybody receives mail. In many demographics, large percentages of the population are still not completely comfortable …

Read More »

ATL Marketing Exmaples

ATL-above-the-line-advertisement

ATL – Above the Line and BTL- Below the Line marketing as we discussed in our previous article about what is ATL and BTL are two forms of marketing which companies carry out for promoting their products. ATL marketing (above the line) refers specifically to advertisements related to things people can see, However BTL (below the line) refers to things …

Read More »

Google Databoard : Next level of Data sharing by Google

Think-Insights-with-Google

We all know that Google helps you to know everything but how about Google from now on will help you to even understand everything. Its just next level of awesomeness which Google have launched today, i.e Google Databoard. Many a times small businesses struggle to get consumer behavior data and to get answers to the survey questions asked which nobody …

Read More »

Web Marketing Tips for Startup

https://www.startupfreak.com/target-audience-target-market/

Web is the second home and second world that we live in today and if your startup is not present all over the web it will be difficult battle for you to win. This article puts light on all the possible places you can be present on web, do’s and dont’s of marketing. What is Web Marketing? There are many types of …

Read More »

Franchising your Business

Franchising-for-business

If you are a Startup and have successfully established your brand and want to expand and add more chains to your network then franchising is the option to go for. And this also brings in an opportunity for the people looking to taste entrepreneurship with limited risk and large benefits. What is Franchising? It is a business concept wherein you allow another …

Read More »

What is Affiliate Marketing and How to use it to promote your Startup

Affiliate marketing can be used to earn income as well as promote your products through the reputed people online by publishing your product links on their website. This article will be a great to way to start begin your understanding on the same. What is Affiliate Marketing Affiliate by dictionary means to Keep company with or hang out with. Thats means if you …

Read More »

Why Every Startup CEO should understand Gamification

As discussed briefly on What is gamification in previous article, We thought it makes sense to bring in more facts and figures into the discussion to show the why any Startup CEO should know what is Gamification, Here is a very informative info-graphic which we brought for very easy understanding of what it is and why to keep up with whats happening in the world. Why …

Read More »

What is Gamification for Startups

Gamification can help you achieve awesome results in business, from getting new customers to engaging them, build community around your product and to even motivate your employees to give their best contribution for your company. It is a buzzword and everyone’s talking about it, if you don’t know it yet, no worries, Startup Freak explains it in an awesomely simple way. Gamification definition for …

Read More »