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Home » Tag Archives: How To’s of Marketing

Tag Archives: How To’s of Marketing

ATL Marketing Exmaples

ATL-above-the-line-advertisement

ATL – Above the Line and BTL- Below the Line marketing as we discussed in our previous article about what is ATL and BTL are two forms of marketing which companies carry out for promoting their products. ATL marketing (above the line) refers specifically to advertisements related to things people can see, However BTL (below the line) refers to things ... Read More »

Pricing Strategies in Economics for Startups – Price Discrimination

price-discrimination

When you start business it helps to know a little bit of economics and the way the world operates. Its interesting to know the different models of pricing which will give you hint to come up with more innovative ideas yourself. We have already discussed ways to price a software product which mainly dealt with the cost in building and ... Read More »

How to Set up and Run a Retail Store

setting-up-retail-shop

All over world people are shifting to consumerism mentality and setting up a retail store can be a profitable bet if you go about it in a designed fashion. Its not just about finding a shop and selling your products, it can be much more in today’s competitive world. This article covers tips and tricks that you can use for your Retail ... Read More »

How to Reach Million users? Lessons from Awesome Startups

photo-computer_lessons

Smart people learn from their mistakes and smartest of them learn from others mistakes.And very cool startups learn from super cool startups to reach their Million users fasters, here is a Curated content from many websites and a slide presentation done by dropbox and Xobni founders on their lessons learnt. Of Course most important thing is to have a great ... Read More »

What is Gamification for Startups

game-rules

Gamification can help you achieve awesome results in business, from getting new customers to engaging them, build community around your product and to even motivate your employees to give their best contribution for your company. It is a buzzword and everyone’s talking about it, if you don’t know it yet, no worries, Startup Freak explains it in an awesomely simple way. Gamification definition for ... Read More »

What is ATL, BTL and TTL Marketing

CmarketingLOGOb_copie

Marketing Tools : Above the line and Below the line The Art of Marketing… It lets one flirt with his or her creativity to sell / advertise / brand a product or service. And surprisingly, there exists a hypothetical line to differentiate between the kind of marketing one indulges into. Lets take a look… Companies market their products in a ... Read More »

20 Tips – How to Write Press Release

Press-Release-tips

Press Release a stuff you write about your company that can be used directly for releasing on Press/Media/Online News. TO know more about Press Release check this out . Below are some Tip and suggestion for you write a awesome press release and get the journalists attention instantly. News release headlines should have a “grabber” to attract journalists Head Line should ... Read More »

How to Position and Brand your Product

Product_Positioning-branding

Just like in real world real estate is very costly in your customer’s mind too and occupying that space in your customer minds is all about Positioning and Branding. How do you want your customers to remember your product and react to it. What is Positioning in Marketing terms It is many things but in simple terms it is What ... Read More »