This Entrepreneurial Story is about Satish Kota who Founded ‘TestimonialsFor’ located in Bangalore, India.
About - A Mechanical Engineer by Education, Satish have close to 15 years of experience in the IT Industry, he have been a Serial Entrepreneur with the first company into ITES solutions which got closed in about 6 months, second company ran for about 3 years in the Construction Engineering Outsourcing and he sold it. His Third company is into IT Services business which he is currently running for 7 years and slowly transitioning and now after running 3 companies, started TestimonialsFor as a product Social connects - Facebook | LinkedIn | Twitter
Supporting him in the Business is Mr. S C Prashanth a well known Auditor(in Capacity of Director), Mr. Diwakar Joni (Head – Marketing), Mr. Senthil Kumar
Company Name: TestimonialsFor (Heurion Consulting Pvt Ltd)
When Started: 2013
What Motivated you to start your Business?
Having built 3 companies in Services industry, I wanted to do something on the Products space. That’s what motivated me to move into products…
Tell us about your Business
TESTIMONIALSFOR (WWW.TESTIFOR.COM) is an online Reviews, Testimonials and Feedback Management System with an Integrated Referral Management System. Our product helps businesses to be able to pick up reviews and feedbacks from their existing customers and manage them. Testimonials can be requested via Emails, On website, On your Social Media Profiles, Handwritten Feedback forms or even as Video Testimonials. Once testimonials are available we help you manage them on your website, social media and in print media.
Our Authenticated helps businesses to get to know your customers better and also get to know their reach capacity. Also our Testimonials Request system is effective to ask your customers to promote your brand by sharing them to their social networks along with giving you options.
What is a Day in a life of you like?
My day typically is 9 to 9.. Start at 9 AM and End at about 9 PM… Since I am an entrepreneur, I spend my day with almost every team of mine… I spend with developer and product managers on what new features we need to interact, speak to marketing team on their goal plans and activities and what social media activity is being done. Speak to my administration team on Accounting / Facilities stuff… Fix things, give ideas and approaches… I do a lot of activity during the day…but at the end of the day there is still a lot to do..
One particular skill you got right and gave you best results.
Delegation of work is something that gives you best results… most of the time because we are entrepreneurs, we tend to take things to our hand instead of getting it done… we waste time doing work instead of actually thinking new stuff…
What have been your biggest challenges in running your Business so far?
Getting right talent in india has been a challenge…most of the people you get end up being mediocre
How did you overcome these challenges?
Retraining people, motivating them or as last resort threatening them to execute or take a walk….
What have you found the most effective way to get new clients?
Referral System… is the best way.. when I sell a referral / recommendation based software that’s what I apply for my business too…
What advice do you give to other business owners?
Build a good team and a great product… Think Big and Build it better…
How did you keep motivated through difficult times?
“GOD” … He is my Psychology, He finds a solution for me…
Whats Your Marketing, Funding and Team Building Strategy
I Still run my IT Services business, that is what funding my product…once we have good capacity and good client base, will close down the IT services business. Currently not planning for any funding until I do a 2 cr revenues from the product which will be good enough even for VCs to be motivated to invest in my product…
Running 3 businesses (2 successful) + a great product
Whats your favorite quote?
“To be or Not to be, that is the question” – From Shakespear’s Hamlet… At every junction you need to take a decision this way or that way…
Who inspires you?
Any first generation Entrepreneur Inspire me… Narayan Murthy (Infosys), Dirubhai Ambani (Reliance).. they have gone through lots to come to this position…
Do you have a Business Philosophy?
Yes.. Look at your Business as a Baby…. Nurture it, grow it, build it… drive it…
Startup Freak wishes Satish , All the Best!