This Entrepreneurial Story is about Ritika Shraff & Ranjana Shraff who Founded ‘Foppish Mart’
Ritika Shraff- Academically, a Commerce Graduate and an Associate Company Secretary. Worked with Spencer`s Retail Ltd, Kolkata for some time. It was upon re- location to a small town in Rajasthan, that she decided to bring together her experience in Retail industry with her urge to express creativity in the form of an online store of exclusive hand crafted products.
Ranjana Shraff- A B.A & B.ed by qualification, and a home maker she is gifted with immense creativity and an excellent aptitude to understand colours and designs. A strong believer of “Nothing worthwhile comes easy”, she has acted as our motivation throughout. Something that began as a hobby is now taken a notch higher.
When Started: 14th January, 2013
What motivated you to start your Business?
Foppish Mart started out in January, 2013 as a result of dreams and hard work. All of us have always been creatively inclined and our ideas and designs have always been appreciated by friends and family. In the last few years, we have been regularly exhibiting our collection at some of the most happening exhibitions in Calcutta- @Ice Skating Ring, @ Char so Bees et all and also selling them through other e- stores. The response has always been very encouraging and we realized its time to make our hobby into our profession. With a “ITS NOW OR NEVER ATTITUDE”, we decided to launch our very own online store Foppish Mart.
Tell us about your Business –
Foppish Mart is an online store, where we strive to make Shopping an experience. The word Foppish means elegance, refinement and style – symbolizing everything that our creations stand for! Foppish Mart offers a blend of contemporary & traditional, classy & affordable products from various walks of life ranging from personal accessories to home decor. Most of our products have been handcrafted – either self-designed or procured from artisans and craftsmen. We salute the immense talent the youth of India has, and to help the budding designers create their masterpieces at the click of a button, we also offer beads, butis, motifs, quilling work among other raw materials.
What is a Day in a life of you like?
Our day starts with whatever requires our attention, be it adding new products to keep customer`s Shopping enthusiasm live every time they choose to shop from our store, adding new feature, shipping out orders, taking customer feedback working on our advertisement campaign, finding avenues to reach out to a larger target audience.
One particular skill you got right and gave you best results –
We believe in the power of the TROIKA…. 🙂 We are a threesome- a mother & two daughters…. 3 minds wandering in 3 varied directions, coming together to giving birth to unique ideas shaping up to form unique products. At the end of the day the one thing that works best for us is our passion to produce the best products and provide the best services for each and every member of our Foppish Mart family.
What have been your biggest challenges in running your Business so far?
A key challenge for any start-up is to ensure a robust value chain that ensures end-to-end customer delight. We faced similar challenges initially in getting a good logistic partner onboard.
How did you overcome these challenges?
Simply by never giving up! We believe that whenever one option closes all you need to do is to figure out another one which in all probability is always a better one.
What have you found the most effective way to get new clients?
The concept of an online store is to meet the needs of globalization. Its takes time to build customer confidence. At the same time, it is very important that we keep looking for other outlets to build our customer base. One of our most successful channel to get new clients has been through Exhibitions, where the foot-fall is very good and there is scope for one- to-one interaction with customers. As designers and retailers, we need to respect the fact that “Customer is King”. Exhibitions help us in understanding customer preferences better. Besides this, bulk selling to retailers at subsidized prices has indirectly added to our customer base.
What advice do you give to other business owners?
You have an idea and conviction then just go for it. Do not wait for the right time. Make each moment your right time. Risk it now, Its Now or Never. Once you have taken the big step forward just don`t look back! All the very best to all the Entrepreneurs who have dared to DREAM BIG!:)
How did you keep motivated through difficult times?
It’s simple, when you dare to dream Big, your dream keeps you inspired and motivated to keep going. Every time someone places an order, its acts as an energy booster both at mental and physical level.
What are your Marketing, Funding and Team Building Strategy?
Our Social Networking Friend “Facebook” is a great driver. Social media has opened a world of opportunities.
Decisions taken from heart and supported by mind have always worked for us. At the moment setting up an e-store is one such decision. It is something we love doing backed my tremendous potential. We have just began our journey towards achievements, the best till NOW has been the continuous appreciation received from the people we are working for i.e OUR CUSTOMERS.
Whats your favorite quote?
“Actually its kind of fun to do the impossible.” – Walt Disney
Who inspires you?
Many people have helped us to form our business from scratch and also helped us to understand the nitty-gritty of business -Walt Disney has been our inspiration.
Do you have a Business Philosophy?
Our business philosophy is based on 5 traits-
- HONESTY- The best salesmen are people of integrity.
- ENTHUSIASM – Enthusiasm is contagious, it affects everyone around you.
- CONFIDENCE – Selling is all about attitude.
- COURAGE – Rejection comes with the territory.
- PERSISTENCE – nothing that is worthwhile comes easy.
Dream big dreams, even hopelessly impossible dreams, because they really can come true. Surely it takes hard work, focus & perseverance.
Startup Freak wishes Ritika & Ranjana, All the Best!