Facebook has been sailing through the rough sea. Heavy criticism over $1 Billion acquisition of Instagram, followed by a very poor show in NASDAQ, fb is the center of attraction for all the wrong reasons. Facebook has been making protifts and good revenue growth but, still they are unable to find a sustainable business model. Historically Facebook’s Ads has got the lowest ROI among the online advertising platforms. This has recently led to the exit of one of their main customers-General Motors GM. GM had decided to stop advertising in Facebook platform.
Why promoted posts now ?
Facebook and Twitter are exploring new methods for revenue generation. Its Facebook finally came up with “Promoted posts”. Promoted posts are nothing but “sponsored status” messages which you going to see in between your friends status updates. Facebook allows you to promote here facebook pages, webpages, audio links etc.
How you can create new facebook promoted posts?
As of now Facebook has restricted this new advertising platform only for those who has got more than 400 likes. Its also sure that facebook would unevil this for the other users too. Its simple, when you login to your facebook page, on the status update, you would find,
Its also simple to set the daily budget – minimum of $5 – Rs 290 in India. Facebook also mentions about the estimate reach.
Facebook Status updates algorithm
Facebook uses the EdgeRank algorithm which filters posts from different users in your friends lists/page you liked and show up in your updates. However EdgeRank algorithm can also create confusion to the users where many complain about not seeing updates from their best buddies in the status updates. Facebook status updates/page updates generally reach 10-20% of the people. FB might ensure the Promote posts not getting filtered out and reaching maximum followers. In this case the Promoted posts algorithm might look like the priority inbox introduced in Gmail.
Facebook promoted ads – Estimated reach
$5 – reach of 3900 impressions
$10 reach of 6700
The estimated reach also varies according to the keyword present in your page/status message. We could see, facebook estimating
$5 – reach of 2000
$10 – reach of 3500
This clearly means facebook’s algorithm is kicking in determining the keyword value. Promoted posts also has option to specify the targeted audience – language, location, cities etc.
- User Interface of facebook promoted posts is really simple
- Daily budget option
- Reviewing the daily performance and resubmitting the ads
- Targeting the audience