Must Ask Questions To Hire A Social Media Consultant

Author Bio: Karan Chopra, CEO at G2One Network (An Internet Media Company) and Editor / Writer at I2Mag and JustWP.Org. Karan is an internet enthusiast, who loves to explore every second thing in both technology and business.

Social media campaign is a vast field which include online forums, videos, blogs, podcasts and other features present on social networking sites. In addition, a social media consultant also assists clients to make their online representation on highly active and public driven sites like Facebook, MySpace, LinkedIn and Twitter. Here are some questions as well as answers to ask your potential social media consultant to get a right person for the job. Social-Media-Consultant


1.     
How successful are you in your own social media networks?

A: A Media consultant must be successful in promoting himself without being controversial or abusive.

2.      Do you understand my market?

A: A social media consultant is a face of your company on a highly interactive social media, he should be aware of your business. You could also ask him if he had any previous experience.

3.      How connected are you to influencers in my industry?

A: A Social Media consultant cannot work wonders by himself, he needs to influence the top bloggers in the field of your business. Generally this also gives a picture of his experience in field related to your industry.

4.      May I have the names of your clients?

A: Experienced and qualified consultants should readily give you a list of their previous clients. It is also advised that you personally get a feedback from the ex-clients.

5.      Where can I find current and past examples of your work?

A: Ask for any current or previous works to access the consultant’s effort and dedication in promoting a specific product or a brand. This would also give an insight into how central he is for stirring large number of public.

6.      Which tools do you use to measure the ROI of your campaigns?

A: Any work done should be measurable. It’s better to ask him about use of Google Analytics and Facebook Insights to measure his ROI.

7.         What are some social media campaign ideas for my business?

A: You can always ask him to illustrate some of his ideas on how he would represent your business in some given situation to get an idea of his work.

8.      Which social media do you specialize in?

A: It is better to hire a candidate specialized in Facebook rather than on Google+ or Pintrest.

9.      How would you handle a social media crisis?

A: Ask his for the strategies he would resort to in case of social media backfire like in case of negative tweets/ comments or abuse of your product.

10.  What are your payment terms and are they negotiable?

A: You should have the amount and payment terms finalized before hiring. Also ask for any minimum or maximum contract period of work.

About Sangeeta

CEO & Founder StartupFreak, Economics & Marketing is her favorite subject and focuses on helping small and medium enterprise to set up their business online

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