Startup Freak Community for entrepreneurs and small businesses
Whether you a Start-up or a Small Medium Enterprise(SME) or a Multinational Company, You need to have a marketing plan which is ever evolving. A stagnant Marketing Plan leads to a Stagnant business.
In the intial stage that is either you have a new product or you are a start-up, you need to get your Goals clear which is the core of the
Marketing Growth Plan.
What are your Goals
- Who is your target Audience?
- Which medium do you want to use to communicate your ideas or product?
- What do you want to communicate?
- Why your Product?
- When to start the Marketing Campaign
Once the above questions are answered you will have to go to next step of Marketing-
Build your Social Media Command Center (RACE)
- Reach- Build a community around you Brand through whichever medium you use.
- Act – Build interactions to build prospect
- Convert – convert prospect into leads and then into to sales
- Engage – Keep relationship with you customers for repeat and ref-feral sales.
Enter the Broader Ecosystem of Marketing
When your Business Grows you Marketing Plan also has to grow because then you will be entering into an ecosystem where fittest will survive.
- Define Opportunity – Your main domain expertise field
- Review Insights – are your customers happy with you or are you loosing them to your competition
- Planning – What will be your Brand image and Brand Positioning
- Implementation – Which medium will you choose to implement your marketing ideas
- Reviews and Improve – Are your commercials yielding?
Core of any Companies Marketing plan is its Strategy which is made up of your Goals and RACE. So before getting out with you Big budget Marketing plan, be very clear on your Strategy
