How to Sell, tips to selling the pen and your ice to eskimos

“Sell Ice to Eskimos”…

An interesting thing about sales which a lot of sales people tend to forget is to give their prospective customer the reason to get associated with their product.
One has to come up with at least one reason for the Eskimo to buy your ice rather than pick the Free ice around them. Now this one USP would make your Ice saleable. Now you have to determine what you want that USP to be.. It can be anything but should be useful to the Eskimo making the purchase.

Three basic points to develop this sales abilities.keep-calm-and-sell-more-startupfreak

1. Keep yourself on the place of eskimo(customer),and think when will you buy this ice.
2. Change the prospective/way of eskimos looking at the product.
3. Lure them to buy it.
Ways to sell ice to eskimos.
1. Cut the ices in different shapes and offer them, yes you will have to lure them.
2. Add different flavours to ice,and make them consume it (you develop sugar tooth when you are in a snowy place)

3. Last option. Sell ice in combo of hot sweater. Buy 10 kgs ice and get a sweater free.!! (Product dumping).

Think how bottled water is sold everywhere. It’s a better water for you, because its cleaner, has a better taste, and contains electrolytes that enhance the body’s ability to absorb water, preventing dehydration after vigorous physical activity, common in such a harsh climate, or caused by lesser intake due to the cold.

Answer to another classic question, ‘show me how will you sell this pen to me’ asked in many interviews

As highlighted in “The Wolf of Wall Street” you don’t want to start talking about how sleek the pen is or more generally listing all the properties of the pen.

Step #1. Ask the person what they do.

You want to understand what kind of person you are selling to. How will they use your product? If they are in management, they probably sign important documents and checks.

Listening to them will give you background and hints as to how to most effectively persuade them to buy this pen.

Step #2. Acknowledge how important their job is and get them talking about the last time they used a pen.

Link their job importance to their use of your product. Signing checks is important. They don’t want to be wasting time looking for a pen, or using one that is running out of ink. Their signature is important and should look strong.

Highlight a feature of the pen you are selling, and associate it with a signature fitting for the work they are doing. For example, if they are signing important legal documents they should sign in your pen’s strong blue ink, so they can distinguish the original document from a copy.

Gauge their reaction to the usefulness of the pen and the power it wields.

Step #3. Highlight an emotional use for the pen.

In step #2 you sold them on the importance and practical uses of your product. Now in the next step, sell them on the emotional benefits of your product. Using the pen for writing a handwritten note.

Tell them a story. Highlight how you have started writing your spouse, parents, and friends handwritten notes. Get them thinking about someone in their life that they appreciate, and that they would like to thank.

Make an emotional and personal connection with the pen. The handwritten card and bright blue signed ink can be their trademark.

Step #4. Hand them back the pen and close the deal.

Close with connecting to the things that they connected most strongly to.

If they seemed to resonate more with step #2, tell them it’s time to buy the pen and get back to work signing contracts.

If they told you their mother’s birthday is tomorrow and they haven’t gotten her a gift yet, tell them it’s time to buy the pen and write her a special card.

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