I have seen many people want to use Facebook as marketing tool but the thing they forget is that to get your message across lots of people you have to first have lots of people in your friend list. Some people take it very personal as in, if i don’t know/never met that person, then i should not add them to my friend list. But the main purpose of Facebook for you should be to connect with new and smart people. Fine you have friendships and all but be clear, if you want to market on Facebook then be very professional.
Robert Scoble a journalist and a Startup Liaison Officer at Rackspace always advocate on Facebook being great place to share ideas and and to meet great people. He Says, If you think Facebook is only for real world friends and family, well, you simply are wrong. Giving all credit to him here are some great tips on building a great network.
Tips to Great Network on Facebook
- Turn off your privacy so people can see who you are. I never friend people if I can’t see who they are and what they post. Those of you who turned on all your privacy make it extra difficult for anybody to get interested in you.
- Write a note to people who you send friend request explaining why you’d like to be friends and what THEY will get out of it. “Hey, Joe Smith, I really like what you write about your entrepreneurial exploits and I love your products, I’d like to be your friend. I promise to tell you how I use your product and take a photo once in a while so you can see how a real customer is using your stuff.
- Make sure your feed has lots of stuff that’d be interesting to them. For instance, when I look at a Facebook Timeline and it only has cat photos I never friend that person. I don’t like cats. I don’t like looking at cat photos. So why would I friend that person. Remember, on Facebook “friending” means that I want to see your stuff on my feed. So, make your feed more interesting.
- I must admit that I take friend requests far more seriously if Facebook tells me we have a ton of friends in common. So make more friends with people in that person’s network first.
- Make sure your timeline is built out. lots of photos, lots of friends, thousands of subscribers, and a full set of career and other information. That makes it more likely that people will accept your friend request, since they can see who you are, who your family is, what kind of politics and religion they should expect, and all your posts are totally public so that everyone can get a sense of what you write about and care about.
- Protect your reputation. If you start leaving crappy comments, or trolling, or spamming people’s posts they will unfriend you and so will anybody
I hope this helps lot of you to break the mental barriers and really connect with the world.