What is Google Analytics?
In our offline businesses when customer comes to our store we study their behavior and pitch our sales strategy depending on the gender, class and culture of the customer who we are targeting. Now when we setup our business Online on a website, it becomes even more important to understand who is visiting our website and from where and how that person is landing on out Business Page, to make this possible we have a fantastic free tool called Google Analytics which shows how visitors use website, how they explore website, what they are intended to do and how to improve visitor’s experience. With the help of these data, website return on investment can be improved.
It is a free service (Statistics tracking &Analysis service) offered byGoogle that generates detailed report about the visitors to a website.Premium version is also availableon flat $150,000 Annual with several other facilities and support but free version is fair enough that can be use by SMB & Startups.
This tool can track visitors including search engines, display advertising, pay-per-click networks, e-mail marketing and digital collateral such as links within PDF documents.
Through the use of Google Analytics analysis we can be easily identify poor performing pages by funnel visualization, how long they stayed on the which page, their geographical position and visitors are came from which referrals.
This is specifically beneficial to e-commerce websites, which sellsproducts or services online use Google Analytics e-commerce reporting tool to track sales activity and performance. The e-commerce reports show site’s transactions, revenue, and many other commerce-related metrics. However, regardless of the purpose of a web site, Google Analytics can help make that web site better.
Why Google Analytics?
Most of the website owners have heard about it but they are still not using it because they are not pretty much aware about the key benefits. It can plays a key role in increasing the traffic of a website because with the help of data provided by the tool, the information about the visitors is made available easily . Also the best thing about it is that it’s a free tool, just add code to your website and register an account, takes approximately24-48 hours to start your analytics account. So it’s a win to win situation for everyone
What information can Google analytics tool give:
- Unique Visitors
Google analytics provides the exact information about the number of unique visitors visit your website daily.You can set different parameters to see the visitors on daily, weekly, monthly basis.
- Geographic locations:
Google analytics provides information about the geographic location of visitors visiting website i.e. which Country, City they are belonging to,this is very important if website is targeting to a specific audience.
- Average Time on Website
Google analytics provides information about how much time visitors spend on your website. This is an important one because if visitors visiting your site and leaving it quickly then there is a requirement to improve the resources/data on website. Whether it is the homepage or just an internal page you want to see how long visitors are hanging out. The difference between seconds to few minutes could be a great deal if you can serve commerce through your website.
- Traffic Sources
Google analytics provides information about from where all your website traffic is coming from.This is very important for determining which of your efforts are paying off. It shows if visitors found your site directly or through a referral from another website (ex: Twitter, Facebook), or from search engines.
Google analytics provides capability to ensure that which keywords are pulling traffic for website and which are not. It helps in increasing the traffic on website and also helps in improving page rank. Many older websites that rank very well naturally but owners of that websites still have no idea about which keywords help in pulling traffic on website. Also key point in website optimization is keywords that help in Searching the relevant content on website when user make search on search engine. As Search engine optimization totally relying on the keywords, by identifying relevant keywords throughwhich helps in increasing the traffic of website also helps in identifying the right track.
- Web browsers
Get the information about the Web browsers (Mozilla, safari, IE, Chrome, and Opera). When Information about the web browser is known then we can easily able to provide browser specific resources to the users (Extensions etc.) Also it helps to keep in mind that which browsers you should focus on.
- Operating systems
Google analytics provides information about operating system used by visitors. It is important information because it is necessary to know about the operating used by visitors certain websites are intended to provide certain resources that are Operating system dependent.
(For Ex: In recent days when u open your Facebook account in Windows 7 Operating system you have noticed on a popup that show a link to download the Facebook messenger. That messenger helps you to chat from your Facebook friends without using any browser i.e. It’s a desktop based application which enable chatting to your Facebook friends just like Gtalk. But that messenger doesn`t work with other Windows Operating system Such as Vista & XP so in such kinda off application target users operating system information is necessary).
How does it work?
Also that code also sets first party cookies on each visitor’s computer. These cookies also help to store information such as whether the visitor is the first timer or second timer, the timestamp of the current visit and also what was the traffic source (referral or direct).