Flaberry.com

Company Name : Flaberry.com

Description : Online gifting portal
Company Overview : Online gifting has come of age in recent times and making its mark on the gifting scene in India is, Flaberry.com, the brain child of Anurag Srivastava, a first generation entrepreneur. Though there are numerous players in the gifting market in India, there was a huge divide between the market offering and customer expectation. Flaberry was launched to address this gap and bring quality, value and a well curated offering to the customers. Along with this, the most important aspect was to provide customers with a unique and cutting edge experience.
Anurag, an alumnus of BIT, incubated the idea in 2009 and spent the next few years doing the ground work for the venture. Since the business is dependent on local vendors and florists, it was essential to maintain consistency in quality. Today flaberry works with a trusted set of business associates from across India who have been incorporated with the global best practices and standard operating procedures. This knowledge has helped them in improving their personal growth and also an enhanced livelihood. Flaberry works as the main partner for these florists and vendors and is helping bring their products to a global audience, something which was unthinkable of for most of the local florists.
Gifting has always been an inherent tradition in India and every occasion is always associated with gifts. Flaberry is catering to this very segment of customers who are looking for traditional yet differentiated options with a superior service standard. Flaberry products are spread across five categories which include flowers, plants, chocolates, cakes and cupcakes. The product assortment has been consciously kept small so that most of the energies can be spent on maintaining product quality.
A techie at heart, Anurag has always been on the lookout to enhance the user experience at Flaberry. Some of the unique differentiators of flaberry are the voice messaging service and the augumented reality service. While the former allows the user to send personalized voice messages, the latter adds another dimension to gifting with the breakthrough technology of sending video messages along with the gifts. The high level of personalization it allows a user is unparalleled in the Indian market.

Homepage URL: http://www.flaberry.com
Industry : Ecommerce
Number of Employees : 20
Location : C 1033 A, Near Ramphal chowk, Shisksha Bharti Road, Dwarka Sector 7, Delhi – 110075
Key People : Anurag Srivastava, Founder- CEO
The Team!