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Facebook is popular in India but the concept of Facebook for Businesses is just picking up. People are realizing the potential of this market place. Big shift in marketing will be that instead of reaching out to customers and sell, Facebook allows you to have attraction marketing. To make it very simple let see what all you can do to set your business on Facebook in 5 simple Steps.
Step 1: Set up your Facebook page.
Don’t go for Facebook profile for your business as there is a limitation of only 5000 friends though you can go forsubscription option but it always better to use Facebook Page for Promoting your Business.
Step 2: Invite all your Friends and customer to like the Page
Remember that it is very important that you become the Brand Ambassador for your business. once you create page, invite all your friend to like the page. Let all your customers know it.
Ex: you can see Sunsilk ad on TV promoting their Facebook Page. Almost all have started doing it. But you don’ t have to promote it on TV alone though. Best option for you is to promote your Facebook page on your website, in your newsletter, on your Business Cards, in your comments on others site etc.,
Step 3: Advertise on Facebook
Once you converted all your contacts and customers into like you can reach for more and diverse category of people by using Facebook Advertisement.
Facebook allow you to customize your Ad based on their birthdays, gender, location, age and profession.
You can even go offering them a free ice cream cone, for instance, if they stop by your store that day. You can also target existing fans with coupons and other incentives to encourage them to stop by your retail location or place an order.
Facebook also has a Sponsored Stories product that enables you to reach the friends of your current fans. In your advertisement, a user will see that one of their friends has endorsed your company, as seen in the image above.
Step 4: Customize you Facebook Page
Other than the default apps and look that Facebook gives to you page you can add lot of other feature to give it a special look which goes with your brand. This includes added custom Tabs (other than the default photos and events), Custom cover photo which describes your Business in an image so choose carefully.
Tools to post article directly fro your blog. A landing page and much more. You can also learn from the brands which are rocking Facebook. ex: Coca Cola is having the the highest fan follower on Facebook.
Step 5: Keep them Engaged
To keep your Business rocking on Facebook, its very important that you keep your Fans engaged by regularly posting, asking them questions, keeping contests, and most important giving away Free Gifts. Again you can learn from other Brand and implement some techniques to improve your Brand.
You can also add more than one administrator for your page when you’re editing your page under ‘Manage Admins’ to help you split the responsibility among team members.
Last but not the least always remember that each like that you get is a real human being behind it, So give all the respect they deserve.
If u would like to take much from this piece of writing then you have to
apply these methods to your own website