Entrepreneurial Story of Mansi Rana who founded EZ Ranking IT Services Pvt. Ltd. located in New Delhi
- Mansi Rana
- Managing Director
- Commerce Graduate
- Over 10 years of Digital Marketing Experience
When Started: 01/01/2010
Location: New Delhi
What motivated you to start your Business?
There were a lot of things in the industry that needed to be changed and that was not possible with being an employee. So, with enterprising spirit, I ventured into the same.
Tell us about your Business
EZ Rankings offers 360 degree digital marketing solutions. From web design, web development to Digital Promotions, we offer it all under one roof.
Our core belief is actually providing a service that help clients succeed. Since we began in 2010, we have continued to learn and refine our process as the digital industry evolves. With over 100 dedicated employees, EZ Rankings has the best pool of Digital marketing professionals you will find with any Digital company in India. Our passion for work, whether its SEO Services, Social Media Marketing, Pay Per Click Strategy, Online Reputation Management and Website Design & Development, has got us rated as a top digital marketing company in India.
Tell us what an average day in your life looks like.
Although I am available over emails 24*7, the first thing I do when I reach office is check mails, answer chats & meet my team.
I personally feel that there should be a human connect at work place & thus, I ensure that I interact with the team as much as possible.
So, its all about talking, meetings, calls, emails and a nice recharging lunch session.
One particular skill you got right and gave you best results.
What have been your biggest challenges in running your Business so far? How did you overcome these challenges?
My biggest challenge so far is catching up with the ever changing market trends and ensuring that we are on top of it.
We overcome this by investing a lot of time in reading on what’s happening, how the dynamics are changing & creating solutions that meet client’s requirement without creating a major impact on their pockets.
What have you found the most effective way to get new clients?
Though we follow several platform to get new clients, the most effective is in house leads. The benefit with them is that the client is already interested & has done his own research about us before sharing his requirement.
So while dealing with them, the focus is on advising the best fitted solution rather than establishing ourselves in front of client.
What advice do you give to other business owners?
Be Genuine & Ethical in your dealing.
How did you keep motivated through difficult times?
I maintain a dream list. So, its easy to look at it & stay inspired all the time.
What are your Marketing, Funding, and Team Building Strategy?
We are a Digital marketing agency and most of our traffic is Online. Hence, our focus is to be on top of Search, Social & Paid Platforms. We spend a good amount of money on PPC Ads. We engage our clients on Social platforms like Twitter, Facebook & Google+.
As far as Funding Strategy is concerned, we have never considered that option. So, there is no strategy as of today.
Regarding Team Building, we as a company believe in hiring effective resources. By this, I mean our focus is on Quality of resources hired rather than Quantity of resources hired. We are currently a team of 57 + professionals & we aim to be close to 100 towards the end of this year.
From a team of 3 professionals to a team of 60+ professionals and 364 active accounts in 6 years.
We have successfully maintained an attrition rate of 19% when compared to the industry attrition rate of 55%.
What’s your favorite quote?
You will never regret reaching your goal. You will only regret giving up and not trying harder.
Who inspires you?
Share your Business Philosophy?
With the increasing reliance on virtual platforms, almost every business establishment wishes to create a robust foothold in the market. Acquiring new customers and captivating their attention happens to be the key to doing that. On this note, it becomes essential for you to achieve top rankings in popular search engines such as Google and Bing.
The highly professional team of SEO experts at EZ Rankings has this unique vision of placing their clients in the league of digitally developed establishments. We aim at fostering growth in the best possible way.
EZ Rankings strives hard towards striking the perfect balance between quality and affordability. Our SEO and other digital marketing services are of the highest quality standards, but available at the most competitive prices.