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How To’s

How to choose a mobile app developer for your startup?

Scott Belsky famously quoted “It’s about making ideas happen” when asked about entrepreneurship. With the advent of the internet, building your idea into a mobile app has become a lot cheaper, more accessible and more likely to succeed. You can come up with a great idea, hire an app developer to package it into an app, and you’re on the …

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How to develop and design a successful mobile app

Smartphones have changed the world as we know it, and are used for virtually anything like staying up to date with work, taking courses, paying bills, connecting other devices, planning trips and ordering food, leaving the age of modest cell-phones which merely made calls and sent messages far behind. In terms of business, 25% of online retail is heading towards …

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The next big step for advertising your company: Blogging


When there are so many startups out there, and you want yours to be the one on top, holding a board saying “I have exactly what you’re looking for! Here I am!”, what does an entrepreneur do? Advertise!! Advertising your brand or product over the internet is an inexpensive and effective way to reach out to your customers. Starting a …

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Patanjali Brand Story – a disruption strategy of disruptors


How Patanjali uses modern brand strategy to grow past Colgate and challenge P&G, Unilever. The news must have come through to you too: Patanjali reported Indian revenues of around Rs. 5,000 crores (~ USD 750 million) for the last financial year – and in doing so went past Colgate in India. Even more interesting is that Colgate is almost 8 …

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How to Start a Franchise Business

The franchise industry is rapidly growing!  Many budding entrepreneurs see the benefits in opening a franchise; including being their own boss and growing a business that already has a successful blueprint laid out.  If you’re considering opening a franchise business, here are steps that may help you with the process: 6 Steps to Start a Franchise Business Do you own …

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How to Sell, tips to selling the pen and your ice to eskimos


“Sell Ice to Eskimos”… An interesting thing about sales which a lot of sales people tend to forget is to give their prospective customer the reason to get associated with their product. One has to come up with at least one reason for the Eskimo to buy your ice rather than pick the Free ice around them. Now this one …

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What is Convertible Debt & Why do startup raise money through convertible notes? Advantages


To understand convertible bond in startup context, we need to first understand it in the general sense. And in general sense these bonds are issued by big companies to reduce their debt burden. Recently more startups are raising seed money as convertible bond to reduce the hassle and to escape from the nitty gritties of issuing equity. What is bond …

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How to Start an Import export Sole Proprietorship business in India


We have much covered already on Sole Proprietorship which you can check out here  And if you wish to start your business in import export sector then this section will be of help What is Import/Export Business ? Import/Export Business also called as International trade is the exchange of capital, goods, or services across international borders or territories.  As the owner …

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What is Service Tax Registration and who should pay it in India


As on 1st May, 2011, 119 services are taxable services in India. These taxable services are specified in Section 65(105) of the Finance Act,1994. And there are 17 specific services which are exempt from service tax mentioned in the Negative List .Service tax is applicable  to the whole of India, except the State of Jammu & Kashmir. What is Service Tax Service …

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How to set up your Franchise business in India


It is not always necessary that you get a super innovative idea to start your own business. You may find an existing successful business which excites you and you are passionate about pursuing it, You can by all means go ahead and buy a Franchise of that company and setup your own business. What is Franchise Franchising is the practice of using another firm’s successful business …

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