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How To’s

Customer Onboarding : 4 successful strategies for your startup


Customer onboarding is a simple process where users are offered value in a quick and simple way, encouraging them to sign up for your product and use it again. As a startup, customer retention is especially important as you’re just starting to build your customer base. Successful customer onboarding is when you have repeat customers who come back to use …

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Top 5 online payment gateways for your startup


Almost all businesses have moved over to online payment options to reach out to the global market and make online transactions quick and easy for their customers. As a startup, more than half your revenue may come in through online purchases so you need to set up an easy transaction process for your customers. A payment gateway authorizes a payment …

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3 easy steps to register for service tax and file a return


Service tax is a kind of indirect tax, which means its charged on the goods and services your business provides and not on the profit you make.  Service tax registration is necessary only when the value of services your business provides exceeds 9 lahks in the year. When your turnover crosses 10 lakhs, you must start charging service tax on …

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How to choose a mobile app developer for your startup?


Scott Belsky famously quoted “It’s about making ideas happen” when asked about entrepreneurship. With the advent of the internet, building your idea into a mobile app has become a lot cheaper, more accessible and more likely to succeed. You can come up with a great idea, hire an app developer to package it into an app, and you’re on the …

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How to develop and design a successful mobile app


Smartphones have changed the world as we know it, and are used for virtually anything like staying up to date with work, taking courses, paying bills, connecting other devices, planning trips and ordering food, leaving the age of modest cell-phones which merely made calls and sent messages far behind. In terms of business, 25% of online retail is heading towards …

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The next big step for advertising your company: Blogging


When there are so many startups out there, and you want yours to be the one on top, holding a board saying “I have exactly what you’re looking for! Here I am!”, what does an entrepreneur do? Advertise!! Advertising your brand or product over the internet is an inexpensive and effective way to reach out to your customers. Starting a …

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Patanjali Brand Story – a disruption strategy of disruptors


How Patanjali uses modern brand strategy to grow past Colgate and challenge P&G, Unilever. The news must have come through to you too: Patanjali reported Indian revenues of around Rs. 5,000 crores (~ USD 750 million) for the last financial year – and in doing so went past Colgate in India. Even more interesting is that Colgate is almost 8 …

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How to Start a Franchise Business

The franchise industry is rapidly growing!  Many budding entrepreneurs see the benefits in opening a franchise; including being their own boss and growing a business that already has a successful blueprint laid out.  If you’re considering opening a franchise business, here are steps that may help you with the process: 6 Steps to Start a Franchise Business Do you own …

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How to Sell, tips to selling the pen and your ice to eskimos


“Sell Ice to Eskimos”… An interesting thing about sales which a lot of sales people tend to forget is to give their prospective customer the reason to get associated with their product. One has to come up with at least one reason for the Eskimo to buy your ice rather than pick the Free ice around them. Now this one …

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What is Convertible Debt & Why do startup raise money through convertible notes? Advantages


To understand convertible bond in startup context, we need to first understand it in the general sense. And in general sense these bonds are issued by big companies to reduce their debt burden. Recently more startups are raising seed money as convertible bond to reduce the hassle and to escape from the nitty gritties of issuing equity. What is bond …

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