Business Strategies

Press Release a stuff you write about your company that can be used directly for releasing on Press/Media/Online News. TO know more about Press Release check this out . Below are some Tip and suggestion for you write a awesome press release and get the journalists attention instantly. News release headlines should have a “grabber” to attract journalists Head Line should …

BIG Data is the next happening technology around the world and i thought it is must for all Startups to keep abreast with the latest stuff to keep innovating and another reason is my fascination for BIG data that forces me to write about it. NO i am not suggesting that it is a new thing in India, in fact will give you some amazing instances where BIG Data helped …

We have already disscussed a quite on Guerrilla marketing in our previous Marketing Ideas and its time to give you some real hot tips on how to go about Guerrilla marketing on Internet for your online Businesses. Getting your business online is becoming like getting oxygen now a days, even if you are a complete offline business, you have to get …

You have started a business and you want publicity. What do you do? You want newspaper to know about it, if you are big company you want the public to know about it. So what you do is to write a description of what your business does with all the W’s What, Why, Where, When, Etc and submit it to …

There was time when all businesses were family owned and run by the family members but when the term investors and shareholders came, with it came the terms called as corporate governance, management team, Board of Directors and Corporate structure. This means if you are a public or a private limited company and you have investors and share holder (a Part …

Just like in real world real estate is very costly in your customer’s mind too and occupying that space in your customer minds is all about Positioning and Branding. How do you want your customers to remember your product and react to it. What is Positioning in Marketing terms It is many things but in simple terms it is What …

Good Marketing can get you 80% of the success. Building a great product or service is not enough in today’s world, but to know how exactly to present it to your customer is what gets you success. Target Audience Hey…don’t ever say “everybody is” your target audience, because it a bad plan to impress everyone on this earth. Target Audience is the most …

I have seen many people want to use Facebook as marketing tool but the thing they forget is that to get your message across lots of people you have to first have lots of people in your friend list.  Some people take it very personal as in, if i don’t know/never met that person, then i should not add them …

Most people feel Marketing is the most expensive and complex subject. But here I present to you Guerrilla Marketing which, if dealt with atmost creativity can not only save but earn you a fortune. Big Problem that a startup can face is Capital to develop the product or service they want to offer, and then comes the marketing stuff which if …

Revenue Model is how are you going to make Money from your Business in simple terms. 99% of traditional businesses will have some or the other revenue model as you will never open a shop unless you have something to sell. But this is not the case in Internet startups, Take the example of Facebook or Google, these companies started …