Sunday , 29 November 2015
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Business Strategies

How to Sell, tips to selling the pen and your ice to eskimos


“Sell Ice to Eskimos”… An interesting thing about sales which a lot of sales people tend to forget is to give their prospective customer the reason to get associated with their product. One has to come up with at least one reason for the Eskimo to buy your ice rather than pick the Free ice around them. Now this one ... Read More »

3 Entrepreneurship lessons from Narendra Modi


When the world is looking at the electoral decision of world’s largest democracy, the man leading the race has surely a lot to learn from his administrative and innovative style of governance for entrepreneurs. 1. When the going gets tough, tough gets going: The claims of development which Mr. Modi makes have taken a lot of tough time to become ... Read More »

What is the difference between Trademark, Copyright and Patent


When you start a new business, you are essentially creating something new unless it is a franchise or rented business. And if you have created it from scratch you would also like to protect it from being copied or take advantage of by other business entities/individual. According to the Universal Declaration of Human Rights, “everyone has the right to the ... Read More »

Effective Direct Mail Marketing strategies


In the age of the computer and internet it is easy to overlook time proven business marketing strategies like the typical postal mail. This can be a very large mistake. While it is true that most people use or have access to computers, virtually everybody receives mail. In many demographics, large percentages of the population are still not completely comfortable ... Read More »

What is Minimum Viable Product and examples of MVP


After idea stage when you start working on your product development, let it be a software, hardware product or a service that you are offering, the Minimum Viable Product (MVP) is a strategy used for fast and quantitative market testing of a product or product feature, popularized by Eric Ries for web applications. What is Minimum Viable Product / MVP ? MVP ... Read More »

ATL Marketing Exmaples


ATL – Above the Line and BTL- Below the Line marketing as we discussed in our previous article about what is ATL and BTL are two forms of marketing which companies carry out for promoting their products. ATL marketing (above the line) refers specifically to advertisements related to things people can see, However BTL (below the line) refers to things ... Read More »

Google Databoard : Next level of Data sharing by Google


We all know that Google helps you to know everything but how about Google from now on will help you to even understand everything. Its just next level of awesomeness which Google have launched today, i.e Google Databoard. Many a times small businesses struggle to get consumer behavior data and to get answers to the survey questions asked which nobody ... Read More »

Pricing Strategies in Economics for Startups – Price Discrimination


When you start business it helps to know a little bit of economics and the way the world operates. Its interesting to know the different models of pricing which will give you hint to come up with more innovative ideas yourself. We have already discussed ways to price a software product which mainly dealt with the cost in building and ... Read More »

Web Marketing Tips for Startup

Web is the second home and second world that we live in today and if your startup is not present all over the web it will be difficult battle for you to win. This article puts light on all the possible places you can be present on web, do’s and dont’s of marketing. What is Web Marketing? There are many types of ... Read More »

Pricing Strategy for your SAAS Product


SAAS – Software As A Service is in trend now as more and more people are getting accustomed to it and knowing its benefits. YOu can read about What is SAAS, PAAS and IAAS here.  Reasons for SAAS popularity is that the software which you require can be used anywhere, anytime, and on any platform for a very little price, with out having ... Read More »