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Customer Onboarding : 4 successful strategies for your startup


Customer onboarding is a simple process where users are offered value in a quick and simple way, encouraging them to sign up for your product and use it again. As a startup, customer retention is especially important as you’re just starting to build your customer base. Successful customer onboarding is when you have repeat customers who come back to use …

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Top 5 online payment gateways for your startup


Almost all businesses have moved over to online payment options to reach out to the global market and make online transactions quick and easy for their customers. As a startup, more than half your revenue may come in through online purchases so you need to set up an easy transaction process for your customers. A payment gateway authorizes a payment …

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3 easy steps to register for service tax and file a return


Service tax is a kind of indirect tax, which means its charged on the goods and services your business provides and not on the profit you make.  Service tax registration is necessary only when the value of services your business provides exceeds 9 lahks in the year. When your turnover crosses 10 lakhs, you must start charging service tax on …

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How to choose a mobile app developer for your startup?


Scott Belsky famously quoted “It’s about making ideas happen” when asked about entrepreneurship. With the advent of the internet, building your idea into a mobile app has become a lot cheaper, more accessible and more likely to succeed. You can come up with a great idea, hire an app developer to package it into an app, and you’re on the …

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Patanjali Brand Story – a disruption strategy of disruptors


How Patanjali uses modern brand strategy to grow past Colgate and challenge P&G, Unilever. The news must have come through to you too: Patanjali reported Indian revenues of around Rs. 5,000 crores (~ USD 750 million) for the last financial year – and in doing so went past Colgate in India. Even more interesting is that Colgate is almost 8 …

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4 types of startup models trending right now


New age online startups are in search for a repeatable and scalable business model. The goal of the business model can be revenue, or profits, or users, or click-throughs – whatever you and your investors have agreed upon. Startups are quickly iterating and testing their hypotheses and changing their business model multiple times. There is a new surge of innovative online businesses which are …

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Think you’re a fraud? Here’s how to feel confident in business


Think you’re a fraud? You are a fraud. At least, that’s what it feels like every time you turn up to work every morning. The boss of your own company? You think to yourself. You couldn’t manage your way out of a paper bag. You could barely manage yourself out of a paper bag with holes in it, like a …

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How to Sell, tips to selling the pen and your ice to eskimos


“Sell Ice to Eskimos”… An interesting thing about sales which a lot of sales people tend to forget is to give their prospective customer the reason to get associated with their product. One has to come up with at least one reason for the Eskimo to buy your ice rather than pick the Free ice around them. Now this one …

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What are the Taxes an Ecommerce Startups has to pay


What taxes do I need to pay and what taxes are the manufacturer’s liability? Moreover, on which amount should I (and the manufacturer) pay the taxes? E-commerce is the buzzword nowadays. Because of the convenience it offers of buying things sitting in your home or office it is becoming increasingly popular. Many big and small companies are riding on the …

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Stanford Ignite Program Returns to Bangalore in April2014

Stanford Ignite

Applications close Nov. 22, 2013, for program on innovation and entrepreneurship aimed at technical professionals.Fellowships are available for exceptional, self-sponsored applicants with need. BANGALORE, INDIA STANFORD, CA –On the heels of the successful completion of the first 9-week certificate program in innovation and entrepreneurship outside its California campus, Stanford Graduate School of Business is now accepting applications for Stanford Ignite-Bangalore …

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