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How to choose a mobile app developer for your startup?

Scott Belsky famously quoted “It’s about making ideas happen” when asked about entrepreneurship. With the advent of the internet, building your idea into a mobile app has become a lot cheaper, more accessible and more likely to succeed. You can come up with a great idea, hire an app developer to package it into an app, and you’re on the …

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Patanjali Brand Story – a disruption strategy of disruptors


How Patanjali uses modern brand strategy to grow past Colgate and challenge P&G, Unilever. The news must have come through to you too: Patanjali reported Indian revenues of around Rs. 5,000 crores (~ USD 750 million) for the last financial year – and in doing so went past Colgate in India. Even more interesting is that Colgate is almost 8 …

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4 types of startup models trending right now


New age online startups are in search for a repeatable and scalable business model. The goal of the business model can be revenue, or profits, or users, or click-throughs – whatever you and your investors have agreed upon. Startups are quickly iterating and testing their hypotheses and changing their business model multiple times. There is a new surge of innovative online businesses which are …

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Think you’re a fraud? Here’s how to feel confident in business


Think you’re a fraud? You are a fraud. At least, that’s what it feels like every time you turn up to work every morning. The boss of your own company? You think to yourself. You couldn’t manage your way out of a paper bag. You could barely manage yourself out of a paper bag with holes in it, like a …

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How to Sell, tips to selling the pen and your ice to eskimos


“Sell Ice to Eskimos”… An interesting thing about sales which a lot of sales people tend to forget is to give their prospective customer the reason to get associated with their product. One has to come up with at least one reason for the Eskimo to buy your ice rather than pick the Free ice around them. Now this one …

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What are the Taxes an Ecommerce Startups has to pay


What taxes do I need to pay and what taxes are the manufacturer’s liability? Moreover, on which amount should I (and the manufacturer) pay the taxes? E-commerce is the buzzword nowadays. Because of the convenience it offers of buying things sitting in your home or office it is becoming increasingly popular. Many big and small companies are riding on the …

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Stanford Ignite Program Returns to Bangalore in April2014

Stanford Ignite

Applications close Nov. 22, 2013, for program on innovation and entrepreneurship aimed at technical professionals.Fellowships are available for exceptional, self-sponsored applicants with need. BANGALORE, INDIA STANFORD, CA –On the heels of the successful completion of the first 9-week certificate program in innovation and entrepreneurship outside its California campus, Stanford Graduate School of Business is now accepting applications for Stanford Ignite-Bangalore …

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Top Lies – What investors say and What they mean


Serial Entrepreneur and Venture Capitalist Guy Kawasaki came up with a list of lies investors tell to string along entrepreneurs (keep them hanging) in case something miraculous happens to make them look better. To rescue entrepreneurs from the heartburn and pain of wasted time below is the list of the lies investors tell and Guy Kawasaki who himself is one …

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Handling and Storing the Paper Work


The adage no job is finished until the paperwork is done was born in the business world and remains an integral part of starting and maintaining a business. Proper record keeping not only will allow you to keep a handle on expenses and use past figures for future planning far more accurately than your memory, it will also keep you …

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Effective Direct Mail Marketing strategies


In the age of the computer and internet it is easy to overlook time proven business marketing strategies like the typical postal mail. This can be a very large mistake. While it is true that most people use or have access to computers, virtually everybody receives mail. In many demographics, large percentages of the population are still not completely comfortable …

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