Today 22nd september 2012 Faceook releases the ‘offer’ feature globally which was launches in early May 2012. It was launched in private beta stage and was free for USA businesses and have got lot of positive reviews and today its launched for all other countries including India.
It can be seen as a simple feature but if well executed it can be a warning call for other deals, discount sites that are existing on this model. Seeing the amount of data that Facebook hold it can easily kill all those coupon sites and the fact that Facebook recently purchased TagTile, a mobile point-of-sale app to track rewards, coupons and other loyalty offerings that help businesses build up better relationships with their customers, show on what path Facebook is taking the businesses to.
Things to know about the Facebook Offers
- Offers are only available to Pages with at least 400 likes. (And yaay just today we hit 400 likes )
- You can use this feature freely only for the first time and later on you will have to pay for publishing offers on your business page,
- Businesses can include a bar-code, or other unique code, into their Offers.
- If you want your pages offers to be seen in users news feed then you will have to buy advertisement
- The only free option is to run the coupon on the businesses’ own page
- Offers that businesses creates could link either to an e-commerce site or be redeemed in-store
- In store Only – When someone takes your offer, Facebook will send them a mail to the primary email listed with them so that the user can take the print or copy of the mail to redeem the offer at your store.
- In store and online – You can put the website URL where you want the user to claim the discount. The redemption code and the website URL will be mailed to user.
To know everything else on how to create offer and how to go about promoting it and getting a better ROI you can check out the Facebook help page where it describes everything very clearly.
Interesting times ahead then for Groupon, Amazon local & all the similar sites…how will they compete with Facebook? Or is it that how Facebook will compete with them!
Suggested read for you
- How-to-promote-facebook-event-without-pissing your friends