‘The excellence of a gift lies in its appropriateness rather than in its value’ Buddygifting.com

This Entrepreneurial Story is about Four Buddies who Founded ‘Buddygifting.com’ located in Ahmedabad, India.Founders-buddy-gifting

Founder’s Introduction :

  • Rahul Saraf  worked with Infosys for the ‘big-company-business’ and got his bearings in entrepreneurship when he joined the family food processing business. He loves computer technology and e-commerce. He studied B.Tech from Nirma University and did an MBA from Cardiff University
  • Rohan Saraf is the always smiling natural-sales person. Always jolly and trying to figure out how BuddyGifting can be expanded and how more tieups can be done. He got his hand dirty through his experience at AIESEC and Godrej Interio, and the entrepreneurship stint in his family business.
  • Ronak Agarwal A techie at heart, Ronak Agarwal has been managing umpteen numbers of ecommerce portals and websites for his service business. BuddyGifting is the “own product” that he is passionate about. Previously, he has worked with Cybersurf India Pvt. Ltd and has done a BE (IT) from SVIT.
  • Pranay Gupta After helping many startups grow successfully as a part of CIIE, Pranay Gupta decided to start BuddyGifting to solve a nagging problem that he could see. He has previously worked with Nomura and Lehman brothers and studied at IIM Ahmedabad and IIT Delhi.

When Started: December 2012

What motivated you to start your Business?

The reason that we started this business was because we ourselves were facing a lot of trouble in gifting – receiving and giving and we thought why not ask people if their experience was the same. Realizing that many people were going through the same dilemmas, conflicts and issues, we thought about finding a solution and see if we could also pool in our individual capacities and bring a holistic team on the table.

Tell us about your Business

We enable you to give multiple gift options to your buddy so that they can choose the gift more suited to them. At BuddyGifting we eliminate any unwanted gifts making sure that gift receivers always receive the perfect gift they wish for and gift givers no longer have to face a dilemma on what to buy. Following are the kind of gifting you can do through Buddygifting.com

  1. Group gifting – Create a gift pool on BuddyGifting and invite your friends to contribute. We remove the hassles of collecting money from other contributors as they can pay directly in the gift pool created by you.
  2. Individual gifting or buying for self – Send a quick gift to your loved ones on any occasion without the need to give an option or creating a pool. If you like the product, you may also simply want to buy it for yourself.
  3. Gift Receiver’s Delight – At BuddyGifting we believe that it is the Gift Receiver who should have the final say in what they get. This is why we let them decide what they should finally receive. They can choose from the gift options suggested by the gift givers, or swap it with something that they like in the BuddyGifting shop or they can redeem a prepaid VISA Gift Card. Thus no more unwanted or duplicate gifts.

What is a Day in a life of you like?

Our day starts with whatever requires our attention, be it adding a new feature, shipping out orders, rolling out our marketing campaign and even correcting an odd bug.

We like to interact with our customers and take regular feedback, understand their experience of using BuddyGifting.com

One particular skill you got right and gave you best results.

The want to start a venture on our own and the wish to do something new, is what led us to create BuddyGifting.com

What have been your biggest challenges in running your Business so far?

The biggest challenge for us was to educate people so that they realize the importance of BuddyGifting.com and the need for it in their lives.

How did you overcome these challenges?

Overcome, not yet, we just started out, and it will take some time and lot of innovations and creative campaigns before we are able to win over these challenges.

What have you found the most effective way to get new clients?

We are currently exploring various mediums to market ourselves and attract new clients, our favorite is social media primarily because it is cost effective for us.

What advice do you give to other business owners?

You need to believe in your product and have faith in yourself. Listen to all the advice you get, analyze it and use what is useful for you.

How did you keep motivated through difficult times?

We believe in our product and making a great product is what drives us and motivates us to come over difficult times, though for a start-up it is hard to define which time is not difficult.

What are your Marketing, Funding and Team Building Strategy?

Marketing: We are going heavy on social media, to expand our reach. Along with that we will be doing a lot of e-mail marketing which will help us reach our target audience.

Funding: We are on the lookout for funds, as that will help increase our pace and help us implement a whole lot of things which otherwise will take a little time.

Team Building: Anyone with a passion to change the way India gifts today is welcome on our team.

Your Achievements?

Built the first Indian Gifting website, where the gift giver can give gift options to the gift receiver and the gift receiver has the final authority to decide what they will receive as a gift.

Presented at EDI Empressario 2013, where we were appreciated by the VC’s and participants.

Whats your favorite quote?

“The excellence of a gift lies in its appropriateness rather than in its value.”

― Charles Dudley Warner

Who inspires you?

Our parents for one, and fellow entrepreneurs who make it large.

Do you have a Business Philosophy?

To become the one stop shop for all your gifting needs. Be it receiving gifts or giving gifts, we aim to make it simple yet special so that you can really enjoy your special occasion with your loved ones.

Contact links

Facebook   | Website | Twitter | LinkedIn

More Info

https://www.startupfreak.com/buddygifting-com/

Startup Freak wishes Buddy Gifting, All the Best!

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