If you are thinking just by having a great website, people will start coming to your site then you are wrong. Its like having a good looking store and no proper address/direction to reach it. When someone searches something in search box, there is a search engine which filters various websites and show the most relevant stuff to the user. Now you have to take care of some simple things so that the search engine understands who you are and what services you offer.
You don’t have to spend huge money on SEO consultancy firms and SEO experts as basic SEO setup can be done by yourself by simple and dedicated efforts.
First step will be to find where you stand which you can do by pasting your site’s url on this site Alexa and check the page rank. Because its always better to know from where you are starting.
Check the keywords or related keywords that people are searching for, keep yourself in your customer shoe. This you can do by signing up with Google adword account which is free at https://adwords.google.com. Ex: if you want people to come to your site to buy cakes then your keywords should have word ‘cake’ in it.
5 Basic Things you can take care for SEO
If you have your domain name as yourkeyword.com that will be great. Make sure you use the main keyword which you have to use in all the important places like shown in the figure.
- very important-Meta description
- Page title
- Image file name
- Heading1 and Heading2 can have your keyword
- Image Alt Attributes
- Bold and italic text
Search engine will index your page with the above mentioned points in focus and will decide whether your content will be relevant to the user. So just by taking care of simple things, you can add a keyword which will bring you lot of customers.
Caution: Putting ridiculous amounts of keywords on your site will get you labeled as a spammer, and search engine spiders are programmed to ignore sites guilty of “keyword-stuffing.” Be strategic in your keyword use.
2. Link Building
The more number of websites are linking to your website, more will be your credibility. There are lot of ways by which you can build links to your website.
- By writing guest post in others site
- Press releases
- Asking other bloggers to write about your company and product
- Digital PR
- Commenting on the other similar websites and giving a link to your site
- Directory submissions
- Internal links to your site i.e., link to your older articles in your new ones
- You can add your company on Startup Freak too – Add your company
Take care you don’t over do it as newer and newer updates from search engines are getting smarter and smarter.
3. Site Architecture and structure
What is your site architecture? Is it Hierarchical or Flat? How many clicks it takes to reach to your deepest content. The lesser the clicks it takes from your homepage to your content it is better.
So instead of having a nest of categories, consider flattening it by making more categories on your home page. Falttening of site architecture increases your over all page rank . Not only for SEO but this practice will be user friendly too, as user don’t have to spend more time to reach to your content.
4. Site Map and search engine Submission
There are lot of free site map generating tools (Google it) which you can use to generate a sitemap of your website in XML format that search engine can understand. you will have to create a webmaster account for this, which is again free and is a great tool to monitor your website too. If you already have an Ad-sense account then it will link to it and verify your account else you will have to paste a code in your website so that webmaster can know that you are the authorized owner of the site.
In the same website you can submit your website url to search engines for indexing,This is like a permission for indexing, which of course you want.
5. Link-baiting and Social Media
This means that you lure your Fans and customers from your social media platforms like Facebook,Twitter, LinkedIn etc to come to your site. To understand the social Media Magic which happens whenever you share something you can read this article- Social Media Magic
Your site will rank better due to all this inbound links which are created on social media. This spreads faster than word of mouth publicity. so its very important that you build a Fan/Follower base online.
So thats it, take care of these 5 simple things and you don’t have to spend huge money on your publicity. We will try to cover all the topics in depth stay tuned.