This Entrepreneurial Story is about Amisha Singh who Founded ‘SocialProma’ located in Bangalore, India.
About - Amisha Singh is the Founder and Chief Editor of socialproma, She is responsible for developing road map and complete operation of the website. Previously, she has worked in consultancy and is currently in her final year of her Masters in Business Administration. She has a deep love, interest and passion for writing about IT and Business which persuaded her to start socialproma.
When Started: November 2013
What Motivated you to start your Business?
While pursuing my MBA I had a passion to write about latest happenings of IT and business and many of my articles were published too in big media houses like The Hindu, The New Delhi Post etc. But during this I realised I was not able to convey all sort of information related to Business and IT to the people because I have to write only such topics which could be published. Hence, at this point I thought of starting a blog which will help me to convey my thoughts to people. But gradually many of my friends expressed interest in writing which gave birth to a full-fledged website – socialproma.
Tell us about your Business
SocialProma is a website that is dedicated to provide information (News & Views) regarding latest tools, technologies and trends in the business world which helps everyone to be updated. The main purpose is to empower enthusiasts, entrepreneurs and businesses with the knowledge of upcoming and new business practices that can help them lead their strategic inflection points.
One particular skill you got right and gave you best results.
I would say my writing skills and also the managerial skills accumulated from my MBA classes and previous work experience.
What have been your biggest challenges in running your Business so far and How did you overcome these challenges?
The biggest challenge for any media venture is to maintain constant flow of quality content and as our website provides latest news and views so it is even more crucial to have right people with you who can do the job with perfection. So, the major challenge is to fetch the right set of skilled people and I would say I am fortunate enough to get a wonderful team which has helped us right from designing the website till content.
What have you found the most effective way to get new clients?
In media business I feel it is always a good and qualitative content that can bring you new readers.
What advice do you give to other business owners?
Be patient and always have positive attitude because there will be times when things won’t work out, people will not take you seriously but that is the phase when you have to keep your morale high and keep working with high level of enthusiasm and dedication. If this is done results are sure shot to come.
How did you keep motivated through difficult times?
The passion and desire to make socialproma a reputed informative media channel.
What’s Your Marketing, Funding and Team Building Strategy
Fortunately, we have got a dedicated team where each member works with a feeling of ownership, dedication, passion and belonging. We all have well defined structure where everyone is aware of their role and responsibilities. We all work like a family striving towards a common goal to provide quality content for our readers and make socialproma a success. As of now we are concentrating on social media platforms and word of mouth for marketing. All our funding has been bootstrapped along with help from friends and family.
I am really happy that we have got an excellent feedback in just 3 months since it started. We have more than 10,000 unique visitors per month and more than 2, 00,000 hits per month which as per me is good going for a three month old website. Moreover we have highly active Facebook page where there are more than 1200 enthusiastic people reading, commenting and contributing to socialproma.
Whats your favorite quote?
I don’t measure a man’s success by how high he climbs but how high he bounces when he hits bottom. – George S. Patton
“Success is the ability to go from failure to failure without losing your enthusiasm.” – Winston Churchill
Who inspires you?
My parents, every day I get up in morning with the thought in my mind to live up to the expectations of my parents and get pumped up to work in order to achieve success.
Do you have a Business Philosophy?
Our business philosophy is simple – Deliver quality content, keep readers happy and growth will come on its own.
Startup Freak wishes Amisha, All the Best!