10 Questions before Marketing your Startup

Most of the Founders or CEO’s of Startup and Small Businesses are obviously  passionate about their product, but it is not necessary that what we think and feel is also experienced by other people in this world. You may be designing excellent product or service but Finally it is the customer who is choosing your product. Ask yourself these Questions before making a marketing plan for your Start-up.

1. How will customers discover us?
2. What will be their first experience?
3. When will they realize they’ve found something great (what specifically will they be doing)?
4. Why will they think it’s great/important?
5. Why will they think it’s better than the old way?
6. How will they describe us to other people?
7. How will their experience evolve with our business?
8. When and how will we generate revenue?
9. How will we reinvest that money to accelerate the business?
10. Why will the whole model be repeatable and scale-able?

Answering these question will not only help you have more faith in your Businesses but also help you to raise money from investors.